Pastries are among the most delicious delights that look alluring as well. People all around the world enjoy the colorful appearance and luscious taste of pastries and they are perfect for gifting purposes to loved ones as well. Brands worldwide compete with each other to create the most delicious and attractive pastries. These brands try to bring exclusivity to their pastries by including add-ons to augment their appeal and bringing a slight ingredient modification to enhance their taste. In product marketing, pastries, like any other product, require supreme packaging to enhance the overall product lure. Custom pastry boxes play a decisive role in this regard as they offer several design and material choices to bring exclusivity to the product and add to the brand appeal. In this article, we’ll share with you, supplementary design options to bring distinctiveness to pastry boxes while observing the prevalent trends.
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Durable Foundation
Every product needs durable material for its packaging to ensure its safety. Kids are potential customers of pastries and therefore, their rough handling can damage the packaging and the product as well. It would be beneficial to incorporate a robust foundation in pastry packaging to endure any rough handling. Such fortification will also attract customers to a certain brand employing a robust foundation in their packaging and will enhance their preference for that particular brand over others.
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Theme-Based Packaging
Theme-based packaging brings uniqueness to the packaging and there are several design options for such packaging. The intriguing theme-based packaging also goes with the colorful pastries packed inside. For example, Frozen-themed pastry boxes will match the white, red, blue, black, and purple-colored pastries packed inside. Similarly, the Avengers-themed packaging will add to the appeal of blue, black, red, grey, green, and purple-colored pastries packed inside. While a Valentine-themed pastry box will add to the appeal of red and white pastries. There can be pastry packaging for Christmas, Thanksgiving, Easter, and other well-known events as well. This type of packaging attracts children and adults alike and is suitable for pastry packaging for particular occasions.
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Adding Animated Characters
Children are more loyal customers of pastries. For this purpose, brands create special or mini pastry boxes for children that include animated cartoon characters. Popular children's cartoon and movie characters like Beyblade, Mickie Mouse, Pokémon, Thor, Iron Man, Spiderman, Batman, Superman, and Frozen movie characters like Elsa, Ana, Olaf, etc. are perfect for adding to pastry packaging. Such packaging entices children who are more loyal customers of the brand.
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Including Paper Foils
Paper foils are a striking and exclusive feature that can readily boost the quality of any packaging, including pastry boxes, and add to their appeal. Inserting gold, silver, and butter paper foils will increase their attraction and add exclusivity and luxury appeal to the packaging. These paper foils also ensure hygienic packaging which will be an adequate element for customers and will positively influence their brand preference over others.
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Inserting Windows
Cut-out windows enhance the attractiveness of the pastry packaging as well as provide a satisfactory review of the product, i.e., check its freshness and quality, without opening the package. Moreover, an added advantage of cut-out windows is that they allow patrons to view the pastries packed inside and get tempted by their appeal. This will induce customers to buy pastries from certain brands having cut-out windows in their pastry packaging and subsequently boost their sales.
Conclusion
Pastries are one of the most savored delicacies worldwide. They are delightful and their flamboyant and alluring outlook complements their visual appeal. Brands selling pastries require advanced marketing strategies to bring exclusivity and appeal to their product to stand out in the marketplace. Custom pastry boxes offer several design and material options that enable brands to create effective packaging. Certain features bring exclusivity and appeal to pastry boxes. These features include, adding paper foils, and cut-out windows to pastry boxes and installing a durable foundation as well. Their attractiveness and exclusivity can be further enhanced by introducing cartoon and animated movie characters and creating theme-based packaging to fascinate kids who are potential customers of pastries. These unique features will entice both kids and adults to the brands adhering to these marketing strategies. This will readily augment their consumer base, increase brand recognition and boost brand sales.
Packaging Mania offers services for custom-printed boxes including custom pastry boxes, in the United States at market-competitive charges. Our satisfied customers attest to our quality services. Visit https://www.packagingmania.com/ to see details and acquire our services to maximize your business potential.
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