Pastries
are among the most delicious delights that look alluring as well. People all
around the world enjoy the colorful appearance and luscious taste of pastries
and they are perfect for gifting purposes to loved ones as well. Brands worldwide
compete with each other to create the most delicious and attractive pastries.
These brands try to bring exclusivity to their pastries by including add-ons to
augment their appeal and bringing a slight ingredient modification to enhance
their taste. In product marketing, pastries, like any other product, require supreme
packaging to enhance the overall product lure. Custom pastry
boxes play a decisive role in this regard as they offer several design
and material choices to bring exclusivity to the product and add to the brand
appeal. In this article, we’ll share with you, supplementary design options to
bring distinctiveness to pastry boxes while observing the prevalent trends.
Ø Durable
Foundation
Every
product needs durable material for its packaging to ensure its safety. Kids are
potential customers of pastries and therefore, their rough handling can damage
the packaging and the product as well. It would be beneficial to incorporate a robust
foundation in pastry packaging to endure any rough handling. Such fortification
will also attract customers to a certain brand employing a robust foundation in
their packaging and will enhance their preference for that particular brand
over others.
Ø Theme-Based
Packaging
Theme-based
packaging brings uniqueness to the packaging and there are several design
options for such packaging. The intriguing theme-based packaging also goes with
the colorful pastries packed inside. For example, Frozen-themed pastry boxes
will match the white, red, blue, black, and purple-colored pastries packed
inside. Similarly, the Avengers-themed packaging will add to the appeal of
blue, black, red, grey, green, and purple-colored pastries packed inside. While
a Valentine-themed pastry box will add to the appeal of red and white pastries.
There can be pastry packaging for Christmas, Thanksgiving, Easter, and other
well-known events as well. This type of packaging attracts children and adults
alike and is suitable for pastry packaging for particular occasions.
Ø Adding
Animated Characters
Children
are more loyal customers of pastries. For this purpose, brands create special
or mini pastry boxes for children that include animated cartoon characters.
Popular children's cartoon and movie characters like Beyblade, Mickie Mouse, Pokémon,
Thor, Iron Man, Spiderman, Batman, Superman, and Frozen movie characters like Elsa,
Ana, Olaf, etc. are perfect for adding to pastry packaging. Such packaging entices
children who are more loyal customers of the brand.
Ø Including
Paper Foils
Paper
foils are a striking and exclusive feature that can readily boost the quality
of any packaging, including pastry boxes, and add to their appeal. Inserting
gold, silver, and butter paper foils will increase their attraction and add
exclusivity and luxury appeal to the packaging. These paper foils also ensure
hygienic packaging which will be an adequate element for customers and will positively
influence their brand preference over others.
Ø Inserting
Windows
Cut-out
windows enhance the attractiveness of the pastry packaging as well as provide a
satisfactory review of the product, i.e., check its freshness and quality,
without opening the package. Moreover, an added advantage of cut-out windows is
that they allow patrons to view the pastries packed inside and get tempted by
their appeal. This will induce customers to buy pastries from certain brands
having cut-out windows in their pastry
packaging and subsequently boost their sales.
Conclusion
Pastries
are one of the most savored delicacies worldwide. They are delightful and their
flamboyant and alluring outlook complements their visual appeal. Brands selling
pastries require advanced marketing strategies to bring exclusivity and appeal
to their product to stand out in the marketplace. Custom pastry boxes offer
several design and material options that enable brands to create effective
packaging. Certain features bring exclusivity and appeal to pastry boxes. These
features include, adding paper foils, and cut-out windows to pastry boxes and installing
a durable foundation as well. Their attractiveness and exclusivity can be further
enhanced by introducing cartoon and animated movie characters and creating
theme-based packaging to fascinate kids who are potential customers of pastries.
These unique features will entice both kids and adults to the brands adhering
to these marketing strategies. This will readily augment their consumer base,
increase brand recognition and boost brand sales.
Packaging
Mania offers services for custom-printed boxes including custom pastry boxes,
in the United States at market-competitive charges. Our satisfied customers
attest to our quality services. Visit https://www.packagingmania.com/ to see details and acquire our services to
maximize your business potential.
Comments
Post a Comment